Kara West Realty
Brand suite and logo design for Kara West, a realtor in Charlotte, NC. She wanted her brand to be fun, warm, and inviting. The final logo has a warm, polished, and feminine feel.
It all begins with concept. After filling out a brand questionnaire, Kara put together a Pinterest board with images that inspire and emotionally rosnate with her.
I then put together 2 mood boards that reflected her vibe and brand personality: Warm, friendly, welcoming.
The color schemes are in the bars below the images. Board #1 had soft, nurturing and calm colors, while board #2 was more vibrant and warm.
Stylescape. Logo presentation and refined mood board. The stylescape show the logo and submark for the brand. The main idea behind the logo was a porch light left on, a safe and warm welcome to the homeowner.
Colors. Colors codes and color variations for the logo.
Fonts. Ernestine Demibold and Karla.
Creative Direction
Logo Design
Branding
Typography
Color Palette