Color Theory: Red


The shiny red color of the soles has no function other than to identify to the public that they are mine. I selected the color because it is engaging, flirtatious, memorable, and the color of passion

Christian Louboutin

One of the most fun AND frustrating things about design is color selection. Choosing the appropriate colors can make or break a design. Knowing what your brand is all about, who your target audience is, and how to get that audience to quickly notice you all come down to color.

85% of shoppers place color as a primary reason for why they buy a particular product.

The Color Red and Symbolism
The color red is a stimulant, encourages action, courage, and confidence. It denotes special treatment or VIPs ( carpet treatment), a special day (a red letter day), as well as having more negative connotations such as anger (seeing red), or red tape (too many formalities in government processes).

Red is associated with warmth, traditions, the heart of the home. Warm, cinnamon apples in the Fall, red poinsettia, holly berries, and cardinals in Winter.

In design, red is used to call out special elements, when the eye needs to be drawn to a specific image or button. Red cannot be ignored, it will grab attention and raise your pulse.

See how color can enhance a design and its story.

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